Project Type: Digital Event
Client: BCC Roma
Dates: 8th – 9th June 2021
N. Participants: over 1,500 employees

For the annual Staff Convention, BCC Roma organized its first digital event aimed at making a year-end assessment and rewarding the agencies that achieved the best results.

Designed as a TV format and conducted by the journalist Mia Ceran, the event revolved around the idea of "Fuoriclasse" (Star-players) to which the Top Management of the Bank made their important contribution with the speeches of the President Francesco Liberati and the General Manager Roberto Gandolfo. In addition, two well-known Italian comedians, Marco Marzocca and Emanuela Aureli, attended with a dedicated performance, while the pandemic was mentioned through a cartoon created by the author and cartoonist Francesco Guarnaccia.

In its Digital Edition, the Convention was a pre-recorded streaming broadcast on a fully branded platform with reserved admission only for the BCCs. A small audience of about 25 guests was admitted to watch the recording in the studio, in compliance with coronavirus guidelines.

Special attention was paid to the pre-event engagement activity and the award ceremonies which have always represented ‘an event within the event’ in the past Conventions.

Services provided

• Project management of the Digital Event (engagement, event and follow-up)
• Identification of the creative concept
• One hour-long television script
• Cartoon: script, art direction and production
• Study and set up of the virtual set
• Design adaptations of all communication materials
• Remote connectivity for external guests
• Technical tests